Personal Data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Pseudonymisation" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person; E.g. if an exact interest profile of the computer user is stored in a cookie (a "marketing avatar"), but not the name of the user, then data is processed pseudonymously. If his name is stored, e.g. as part of his e-mail address or his IP address is stored, then the processing is no longer pseudonymous.

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not explicitly stated in the Privacy Policy, the following applies: The legal basis for obtaining consents is Art. 6 (1)) a and Art. 7 GDPR, the legal basis for processing for the performance of our services and performance of contractual measures as well as for answering inquiries is Art. 6 (1)) b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 (1)) c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) f. GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.

We shall take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons.

If we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transfer the data to them or otherwise grant them access to the data, this will only be carried out on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, is required for contract fulfilment, if you have consented, if a legal obligation requires this or on the basis of our legitimate interests (e.g. when using agents, web hosting services, etc.).

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA) or Switzerland) or if this occurs in the context of the use of third-party services or disclosure or transmission of data to third parties, this only takes place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests.

You have the right to obtain from the controller confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and a copy of the data in accordance with the law.

In accordance with the law, you have the right to demand that relevant data be erased without undue delay or, alternatively, to demand a restriction of the processing of the data in accordance with the law.

In accordance with the law, you also have the right to file a complaint with a supervisory authority.

You have the right to withdraw consents granted with effect for the future.

"Cookies" are small files that are stored on the user's computer. Within the cookies different data can be stored. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be saved when users visit it after several days. Likewise, the interests of users used for web analytics or marketing purposes may be stored in such a cookie. "Third-party cookies" are cookies that are served by providers other than the Controller for operating the online services (otherwise, if they are only the Controller's cookies, they are referred to as "first-party cookies").

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online services.

The data processed by us will be erased or its processing restricted in accordance with the law. Unless expressly stated in this Privacy Policy, the data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it.

We ask you to keep yourself regularly informed about the contents of our Privacy Policy. We will adapt the Privacy Policy as soon as any changes in data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

We process the data of our contractual partners and prospective customers (uniformly referred to as "contractual partners") within the scope of our contractual services. The data processed in this context, the type, scope and purpose and the necessity of their processing, are determined by the underlying contractual relationship.

We do not process special categories of personal data, unless these are part of a commissioned or contractual processing.

When using our online services, we may store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests as well as the users' interests in the protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place in principle, unless it is necessary to pursue our claims or there is a legal obligation to do so.

Based on our legitimate interests we process data in the course of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process as part of the performance of our contractual services. Data subjects are affected by the processing: customers, interested parties, business partners and website visitors. The purpose of the processing is the administration, financial accounting, office organization, archiving of data that serve the maintenance of our company and our services.

Furthermore, we store information on business partners, customers and prospects on the basis of our business interests, e.g. for the purpose of making contact at a later date. We store this data, which is mainly company-related, permanently.

In order to operate our business economically and to identify market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, inquiries, etc., in order to ensure that we are able to offer our customers the best possible service. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of our legitimate interests, whereby the persons concerned include customers, prospective customers, business partners, visitors and users of our Online Services, exhibition and events.

If these analyses or profiles are personal, they will be deleted or made anonymous upon cancellation of the contractual relationship, otherwise after three years from the conclusion of the contract. For the rest, macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.

When contacting us (e.g. via contact form, e-mail, telephone or social media), the user's details for processing the contact enquiry and its handling within the framework of contractual/pre-contractual relationships with customers or, in the case of non-customers, on the basis of our legitimate interests in responding to the enquiries will be processed. User information can be stored in a customer relationship management system ("CRM system") or comparable request organization.

The hosting services we use are provided for the following purposes: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating our Online Services.

We, or our hosting provider, collect data about each access to the server on which our Online Services are located (so-called “server log files”) on the basis of our legitimate interests. Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by cookies concerning the use of the Websites by the User will generally be transmitted to and stored by Google on servers in the USA.

Google will use this information on our behalf for the purpose of evaluating use of our Websites by the User, compiling reports on activity on the Websites, and providing us with other services relating to the use of the Websites and use of the Internet. This process may involve creating pseudonymized usage profiles of Users from the processed data.

The IP address transmitted by the User’s browser is not associated with any other data held by Google. Users can prevent cookies from being installed on their computer by adjusting their browser settings accordingly. Users can also prevent Google from collecting data generated by cookies concerning their use of the Websites and can prevent Google from processing this data by downloading and installing a browser plug-in from the following link: tools.google.com/dlpage/gaoptout.

Further information on Google's use of data, your settings options and your opt-out options can be found on Google's websites: https://policies.google.com/technologies/partner-sites ("How Google uses information from sites or apps that use our services"), https://policies.google.com/technologies/ads ("Data use for advertising purposes"),Opt-out: https://adssettings.google.com/authenticated ("Manage the information used by Google to display advertising to you").

We maintain online presences within social networks and platforms in order to communicate with the customers, prospective customers and users active there and to be able to inform them about our services there.

Furthermore, user data is usually processed for market research and advertising purposes. Thus, for example, user profiles can be created from the user behaviour and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behaviour and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to these).

For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the information provided by the providers linked below.

If we ask users to consent to the use of cookies, the legal basis for processing is consent pursuant to Art. 6 (1) a GDPR. In all other respects, the processing is carried out on the basis of our legitimate interest in a user-oriented and economically efficient operation of our online services in accordance with Art. 6 (1) f GDPR.